Smart Thinking
To break free from the sea of sameness found in healthcare B2B marketing, the likeness of Albert Einstein was used to endorse the smarter thinking that went into providing safer treatment for patients. A fully integrated marketing plan included advertising, website design and development and training videos narrated by ‘Einstein’, who they would meet at key tradeshows at the fully branded corporate booth.
Client
Baxter Healthcare
Category
Advertising · Branding · Campaigns · Digital · Sales Support